{"id":392,"date":"2017-09-10T23:39:13","date_gmt":"2017-09-11T06:39:13","guid":{"rendered":"https:\/\/webspace.royalroads.ca\/j2hill\/?p=392"},"modified":"2017-09-10T23:39:13","modified_gmt":"2017-09-11T06:39:13","slug":"an-untangled-web-finding-fellows-not-just-followers","status":"publish","type":"post","link":"https:\/\/webspace.royalroads.ca\/j2hill\/an-untangled-web-finding-fellows-not-just-followers\/","title":{"rendered":"An Untangled Web: Finding Fellows not just Followers"},"content":{"rendered":"

Read any internet marketing book or blog and the basic tenant espoused by the latest \u2018thought leader\u2019 is that in order to build your brand and have a sustainable business you need to build your followers<\/a>. You need to create an environ of supporters, not arbitrary individuals who merely purchase your product\u2014they need to believe<\/em> in your product and your company\u2026 and you as a leader.<\/strong><\/p>\n

Seth Godin, in his 2009 TedTalk The Tribes We Lead<\/a>, does a masterful job of threading together the idea that the Internet is place for outliers to find each other, and to come together to create a sense of place. But he takes this idea a step farther and suggests that for those who wish to, these groups are an opportunity to become a leader. One need only find a wayward tribe on the Internet, and weave in a cause that the tribe will get behind\u2026 and Bob\u2019s your uncle.<\/p>\n

Now, that may seem a bit extreme, and indeed there is much to Godin\u2019s talk that I appreciate. My latent anarchistic tendencies appreciate his suggestions to \u201ccreate a movement.\u00a0Something that matters\u201d.<\/em>\u00a0And in today\u2019s world we need that more than ever. But why must everything be turned into an opportunity for leadership? For monetization? For increasing market share?<\/p>\n

\"\"<\/p>\n

Let\u2019s stay with Godin for a little bit longer, and return to tribes<\/em>. Before he suggests we coopt these online tribes for leadership, he explains:<\/p>\n

\u201c\u2026thanks to the internet, thanks to the explosion of mass media,\u00a0thanks to a lot of other things that are bubbling through our society around the world,\u00a0tribes are everywhere.\u201d \u2013 Seth Godin, TEDTalk \u2013 The Tribes We Lead<\/p><\/blockquote>\n

As social beings, humans have an inherent need to be together\u2014to find like-minded people to be around, to support and be supported by one another.<\/p>\n

There is something uniquely simple and lovely in finding a quiet, safe corner of the Internet and connecting with a few other wayward souls. Sometimes, unlike the band, a motley crew is best without a front man. Goodness lives in the strangest places.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Read any internet marketing book or blog and the basic tenant espoused by the latest \u2018thought leader\u2019 is that in order to build your brand and have a sustainable business you need to build your followers. You need to create an environ of supporters, not arbitrary individuals who merely purchase your product\u2014they need to believe […]<\/p>\n","protected":false},"author":300,"featured_media":396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,10],"tags":[38,33,37,17,36,35],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-assignments","category-random","tag-community","tag-internet","tag-leadership","tag-pcom-530","tag-seth-godin","tag-tribes"],"_links":{"self":[{"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/users\/300"}],"replies":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":3,"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":398,"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/posts\/392\/revisions\/398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/media\/396"}],"wp:attachment":[{"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/j2hill\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}