{"id":458,"date":"2019-07-04T12:16:56","date_gmt":"2019-07-04T19:16:56","guid":{"rendered":"http:\/\/webspace.royalroads.ca\/jhodson\/?page_id=458"},"modified":"2019-07-07T18:16:22","modified_gmt":"2019-07-08T01:16:22","slug":"strengths-and-challenges-of-focus-groups","status":"publish","type":"page","link":"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/methods\/chapter-1\/strengths-and-challenges-of-different-approaches\/strengths-and-challenges-of-focus-groups\/","title":{"rendered":"Strengths and Challenges of Focus Groups"},"content":{"rendered":"<h5>Brief Description:<\/h5>\n<p>Focus groups are when a small group of people are asked a series of open-ended questions on a topic. They are usually recorded.<\/p>\n<figure id=\"attachment_459\" aria-describedby=\"caption-attachment-459\" style=\"width: 631px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-459 lazyload\" data-src=\"https:\/\/webspace.royalroads.ca\/jhodson\/wp-content\/uploads\/sites\/175\/2019\/07\/focus-group.jpg\" alt=\"\" width=\"631\" height=\"473\" data-srcset=\"https:\/\/webspace.royalroads.ca\/jhodson\/wp-content\/uploads\/sites\/175\/2019\/07\/focus-group.jpg 1024w, https:\/\/webspace.royalroads.ca\/jhodson\/wp-content\/uploads\/sites\/175\/2019\/07\/focus-group-300x225.jpg 300w, https:\/\/webspace.royalroads.ca\/jhodson\/wp-content\/uploads\/sites\/175\/2019\/07\/focus-group-768x576.jpg 768w\" data-sizes=\"(max-width: 631px) 100vw, 631px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 631px; --smush-placeholder-aspect-ratio: 631\/473;\" \/><figcaption id=\"caption-attachment-459\" class=\"wp-caption-text\">&#8220;Shelton Library &#8211; Lunchtime Book Group &#8211; No Reading Required&#8221; by Timberland Regional Library is licensed under CC BY-NC-ND 2.0<\/figcaption><\/figure>\n<p>For more on focus groups and focus group design you can jump ahead to C<a href=\"http:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/methods\/chapter-3-collecting-data\/focus-groups\/\">hapter 3: Collecting data \u2013 Focus Groups<\/a>.<\/p>\n<h5>Strengths:<\/h5>\n<ul>\n<li>Allows you to see group opinion formation.<\/li>\n<li>Permits the observation of non-verbal cues.<\/li>\n<li>Can offer participants incentive for participation (coffee and doughnuts).<\/li>\n<li>Participants are fully focused on the research question(s) during the time of the focus group.<\/li>\n<li>Facilitates the collection of very rich data.<\/li>\n<\/ul>\n<h5>Challenges:<\/h5>\n<ul>\n<li>Some participants may dominate the conversation.<\/li>\n<li>Transcription may be difficult\/time consuming.<\/li>\n<li>Analysis may be time consuming.<\/li>\n<\/ul>\n<h6>&gt;&gt;<a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/methods\/chapter-1\/strengths-and-challenges-of-different-approaches\/strengths-and-challenges-interviews\/\">Next: Interviews<\/a><\/h6>\n<h6><a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/methods\/chapter-1\/strengths-and-challenges-of-different-approaches\/\">&lt;&lt;Back to Strengths and Challenges<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Brief Description: Focus groups are when a small group of people are asked a series of open-ended questions on a topic. They are usually recorded. For more on focus groups and focus group design you can jump ahead to Chapter 3: Collecting data \u2013 Focus Groups. Strengths: Allows you to see group opinion formation. Permits [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":0,"parent":446,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-458","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":4,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages\/458\/revisions"}],"predecessor-version":[{"id":663,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages\/458\/revisions\/663"}],"up":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages\/446"}],"wp:attachment":[{"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/media?parent=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}