{"id":575,"date":"2019-07-06T19:45:42","date_gmt":"2019-07-07T02:45:42","guid":{"rendered":"http:\/\/webspace.royalroads.ca\/jhodson\/?page_id=575"},"modified":"2019-07-07T19:36:06","modified_gmt":"2019-07-08T02:36:06","slug":"focus-group-design","status":"publish","type":"page","link":"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/methods\/chapter-3-collecting-data\/focus-groups\/focus-group-design\/","title":{"rendered":"Focus Group Design"},"content":{"rendered":"<p>The design of focus groups must be carefully considered in order to obtain the best results. When designing a focus group, consider the following:<\/p>\n<ul>\n<li>Group composition is one of the most important considerations.<\/li>\n<li>At minimum, participants need to feel comfortable with one another.<\/li>\n<li>Content of questions should be tailored to the background of the group.<\/li>\n<li>Group interaction can be more or less structured:\n<ul>\n<li>More structured: moderator plays a directive role to ensure participants are focused on the research topic \u2013 preferable.<\/li>\n<\/ul>\n<\/li>\n<li>Other considerations include: venue, participant recruitment, consent forms, whether or not to record video\u2026\n<ul>\n<li>If video is not being recorded, a skilled note taker is needed (see moderator guide).<\/li>\n<li>Ideal size \u2013 keep it small \u2013 ie. 6-10. See this guide for more details:\u00a0<a href=\"http:\/\/www.yorku.ca\/act\/CBR\/ElementsofaGoodFocusGroup.pdf\">Elements of a Good Focus Group: From York University<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>This video from Yale University provides more details on collecting data using focus groups (21.5 minutes):<\/p>\n<p><iframe title=\"Fundamentals of Qualitative Research Methods: Focus Groups (Module 4)\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/cCAPz14yjd4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h6>&gt;&gt;<a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/methods\/chapter-3-collecting-data\/world-cafe\/\">Next: World Caf\u00e9<\/a><\/h6>\n<h6><a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/methods\/chapter-3-collecting-data\/\">&lt;&lt;Back to Collecting Data<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>The design of focus groups must be carefully considered in order to obtain the best results. When designing a focus group, consider the following: Group composition is one of the most important considerations. At minimum, participants need to feel comfortable with one another. Content of questions should be tailored to the background of the group. [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":0,"parent":569,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-575","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages\/575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/comments?post=575"}],"version-history":[{"count":4,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages\/575\/revisions"}],"predecessor-version":[{"id":695,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages\/575\/revisions\/695"}],"up":[{"embeddable":true,"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/pages\/569"}],"wp:attachment":[{"href":"https:\/\/webspace.royalroads.ca\/jhodson\/wp-json\/wp\/v2\/media?parent=575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}