{"id":732,"date":"2019-08-22T11:08:59","date_gmt":"2019-08-22T18:08:59","guid":{"rendered":"http:\/\/webspace.royalroads.ca\/jhodson\/?page_id=732"},"modified":"2019-09-17T12:23:07","modified_gmt":"2019-09-17T19:23:07","slug":"chapter-2-tips-and-challenges-for-science-communication","status":"publish","type":"page","link":"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/","title":{"rendered":"Chapter 2: Tips and Challenges for Science Communication"},"content":{"rendered":"<p>In this chapter you will learn the following:<\/p>\n<ul>\n<li>How journalistic writing is different from academic writing, and how knowing this will help you speak to journalists<\/li>\n<li>Tips for communicating science well from science journalists and other professional communicators<\/li>\n<li>How to find your narrative and use it to make your communication more engaging<\/li>\n<li>How you can use improv and humour skills to help an audience connect with your work<\/li>\n<\/ul>\n<figure id=\"attachment_733\" aria-describedby=\"caption-attachment-733\" style=\"width: 766px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"size-full wp-image-733 lazyload\" data-src=\"https:\/\/webspace.royalroads.ca\/jhodson\/wp-content\/uploads\/sites\/175\/2019\/08\/new-scientist.jpg\" alt=\"\" width=\"766\" height=\"1024\" data-srcset=\"https:\/\/webspace.royalroads.ca\/jhodson\/wp-content\/uploads\/sites\/175\/2019\/08\/new-scientist.jpg 766w, https:\/\/webspace.royalroads.ca\/jhodson\/wp-content\/uploads\/sites\/175\/2019\/08\/new-scientist-224x300.jpg 224w\" data-sizes=\"(max-width: 766px) 100vw, 766px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 766px; --smush-placeholder-aspect-ratio: 766\/1024;\" \/><figcaption id=\"caption-attachment-733\" class=\"wp-caption-text\">&#8220;2018_04_070002&#8221; by Gwydion M. Williams is licensed under CC BY 2.0<\/figcaption><\/figure>\n<p>Click on each link below to explore a topic, or you can work through the topics in order by clicking\u00a0<strong>&gt;&gt;Next<\/strong>\u00a0when you get to the bottom of each page.<\/p>\n<p><strong>Chapter 2 Topics:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/how-to-think-and-communicate-like-a-journalist\/\">How to think (and communicate) like a journalist<\/a><\/li>\n<li><a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/science-communication-tips-and-challenges\/\">Tips and Challenges for Science Communication <\/a>\n<ol>\n<li><a href=\"http:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/science-communication-tips-and-challenges\/communicating-risky-topics\/\">Communicating risky topics<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/plain-language-summaries\/\">Writing Plain Language Summaries of Your Work<\/a><\/li>\n<li><a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/finding-a-narrative-in-your-work\/\">Tell a story: Finding a narrative in your work<\/a><\/li>\n<li><a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/accessible-science\/\">Accesible Science<\/a>\n<ol>\n<li><a href=\"http:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/accessible-science\/writing-accessibly\/\">Accessible writing tips<\/a><\/li>\n<li><a href=\"http:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/accessible-science\/personalization-and-accessibility\/\">Personalization and accessibility<\/a><\/li>\n<li><a href=\"http:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/accessible-science\/multi-media-formats-for-accessibility\/\">Multimedia formats and accessibility<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/innovative-approaches\/\">Improv, games, humour and other innovative approaches<\/a><\/li>\n<\/ol>\n<h6><\/h6>\n<h6>&gt;&gt;Next: <a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/chapter-2-tips-and-challenges-for-science-communication\/how-to-think-and-communicate-like-a-journalist\/\">How to think and communicate like a journalist<\/a><\/h6>\n<h6>&lt;&lt;<a href=\"https:\/\/webspace.royalroads.ca\/jhodson\/communication-in-the-public-interest-resources\/science-communication\/\">BACK TO Main TABLE OF CONTENTS<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>In this chapter you will learn the following: How journalistic writing is different from academic writing, and how knowing this will help you speak to journalists Tips for communicating science well from science journalists and other professional communicators How to find your narrative and use it to make your communication more engaging How you can 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