{"id":319,"date":"2021-10-09T23:00:46","date_gmt":"2021-10-10T06:00:46","guid":{"rendered":"https:\/\/webspace.royalroads.ca\/mpalliyaguru\/?p=319"},"modified":"2021-10-09T23:35:22","modified_gmt":"2021-10-10T06:35:22","slug":"lets-talk-a-bit-more-blah-blah-blah","status":"publish","type":"post","link":"https:\/\/webspace.royalroads.ca\/mpalliyaguru\/lets-talk-a-bit-more-blah-blah-blah\/","title":{"rendered":"Let’s Talk A Bit More “Blah, Blah, Blah”"},"content":{"rendered":"\t\t
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Let's Talk A Bit More \"Blah, Blah, Blah\": A Look At Greta Thunberg's Digital Climate Change Communication<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In 2018, the Western world was rocked by the impassioned outcry of a 15-year-old youth from Sweden who called-out world leaders for their inaction towards the climate crisis. Greta Thunburg, with her \u201ccalm but impassioned speech\u201d at the \u201cUN climate change summit in Poland\u201d minced no words when she addressed world leaders saying: \u201c\u2019You are not mature enough to tell it like [it] is\u2026even that burden you leave to us children\u2019\u201d (Campeau, 2018, p. 1). Within a few minutes, Thunburg rebuked the time-old belief and tradition of bequeathing\u2014in a similar fashion to leaving an inheritance\u2014the problems of the world to the next generation. Since this moment, Thunberg has become a veritable social movement in and of herself. She is the voice, the face, and, in many ways, the very definition of climate activism and empowerment. In 2019, Greta was named Time Magazine\u2019s Person of the Year for being one of the most influential people of 2018. At the time, the editor-in-chief of Time Magazine, Edward Felsenthal, said that \u201cThunberg has become the biggest voice on the biggest issue facing the planet\u2014and the avatar of a broader generational shift in our culture that is playing out everywhere from the campuses of Hong Kong to the halls of Congress in Washington\u201d (Flynn, 2019). Greta Thunberg has proven, through the simple act of example, that everyone\u2014even a 15-year-old person from Sweden\u2014has a voice and agency in this climate conversation.<\/p>

In this article, I will be analyzing the effectiveness of Great Thunburg\u2019s online presence\u2014specifically an Instagram post\u2014to interpret how online communication can be an effective mechanism for climate communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Message to Political Leaders Everywhere<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOn September 28, 2021, Thunberg posted a speech she gave at a youth climate summit (YouthCOP) in Milan to her Instagram page. In this speech, she once again calls out world leaders for their lack of climate action over the last thirty-odd years claiming that their work and promises have amounted to \u201cblah, blah, blah\u201d (Greta Thunberg, 2021). In this address, she urges her audience (peers) to act\u2014to definitively stand up for climate justice\u2014by suggesting a bottom-up movement. The caption of the post is a quote from the speech, which reads: \u201cWe can no longer let the people in power decide what hope is. Hope is not passive. Hope is not bla bla bla. Hope is telling the truth. Hope is taking actions\u201d (Greta Thunberg, 2021).\n\nAlthough publicly berating policy makers and world leaders for their inaction, this speech\u2019s intended audience is the common people\u2014her audience at YouthCOP\u2014but also those with access to her Instagram account or other social medium.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Climate Communication Techniques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to understand the effectiveness of Greta’s digital communication, I have put together a list of three climate communication techniques to analyze Greta\u2019s YouthCOP Instagram post (Greta Thunberg, 2021). These tools allow me to objectively go through this example of digital climate communication.<\/p>

The tools I have chosen to focus on are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FRAMING<\/div>\n\t\t\t\t\t\t\t\t\t
INTERPERSONAL COMMUNICATION<\/div>\n\t\t\t\t\t\t\t\t\t
NARRATIVE<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t
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FRAMING<\/div>\n\t\t\t\t\t