Is there such thing as a boring destination?<\/p>\n
Nebraska, according to John Ricks, is a place where no one is interested in as a vacation area as a research in 2017 proved to the state that “consumers do not consider [Nebraska] as a tourist destination”, and they would not think to research about it since it does not peak anyone\u2019s interest. He also says that it is not possible to cannot the perception travellers have on the destination by “just providing information”.<\/p>\n
I myself do not know much about Nebraska nor I have the intention of visiting this state. However, I believe that Nebraska did a very good job as my interest is drawn to this destination after hearing this new ‘perspective’. Their previous slogans \u201cNebraska Nice\u201d, \u201cPossibilities\u2026.endless\u201d. and \u201cSend a postcard from Nebraska\u201d sounded like any ordinary destination; however, the new campaign with slogans \u201cFamous for our flat, boring landscape\u201d, \u201cHonestly its not for everyone\u201d, \u201cThere\u2019s nothing to do here\u201d, and \u201cAnother day on the dusty plans\u201d makes it really stand out and creates a big impact on social media as others are coming up with funny slogans to add on and people are researching about Nebraska to do so. The funniest one by far is \u201cMore cows than people since 1827\u2026oh wait its true\u201d. Ricks said that to make people listen, you have to hook them somehow. I truly believe that this has not only impacted Nebraska, but will set a benchmark for any future low tourism destinations to think differently.<\/p>\n