Partnering with Nature: Climate-smart Infrastructure Planning & Design in Parks and Protected Areas

Assignment #4: Double Content Remix

Version 1: Text-based “Primer” report for Project Managers and Engineers

Version 2: Voiceover presentation video for the same audience

Addendum for Assignment 4

Audience Analysis:

Project managers, asset advisors, and engineers who design and deliver on the construction of built assets and infrastructure projects in national parks and protected areas in British Columbia. This audience holds specialized technical knowledge and expertise related to conventional approaches to project design and delivery, but may not know how to practically integrate climate considerations into their project planning and design. Demographically, this group works in a male-dominated field that most often have technical and/or professional designations in their respective fields (e.g. Professional Engineer, Project Management Professional, etc.). They use mathematical and scientific knowledge to engineer solutions to problems, have a high threshold for detail, and have worked primarily in the realm of “grey” (human-made, built of concrete and steel) infrastructure.

Communication Strategy

This climate communication product attempts to bridge the gap in understanding by framing Nature-based Solutions around the values (budget, efficiency, effectiveness) of the target audience, using language/terminology that makes sense to them, and offering practical information and knowledge to bring into practice. I see this approach as a first part of the bridging process, so really wanted to keep the cultural/values orientation of this audience in mind and not go too far into territory way outside their comfort zone and lose them altogether.

Addressing Different Accessibility Needs or Preferences

Version 1 is a text-based report with images for my new audience of engineers and project managers. Alt text descriptors have been incorporated.

Version 2 is a video presentation with more emphasis on visuals and audio than text.