According to recent research at the Social Media Lab in Toronto, Canada, Canadians are somewhat comfortable with academic researchers accessing their social media data. 56% of Canadians indicate that they are ok with their data being used for academic research purposes. In contrast, only 34% of Canadians feel comfortable with marketers accessing their social media data, but this discomfort is unfortunately at odds with the way social media companies make money, meaning every day Canadians are exposing themselves to the groups which they don’t really (when asked) want to access their data.
Yes, it’s true, Facebook has been implicated in some incredible abuses of power. From Cambridge Analytica to Facebook’s role in the uprisings in Myanmar, to censorship in China and beyond, Facebook has some ‘splaining to do. And consumers (FB users) should just “vote with their feet” and leave the platform once and for all or Facebook will never be held accountable.
I agree with most of the #QuitFacebook arguments. And also, I don’t agree that everyone can just stop using Facebook. Unfortunately, it’s not that simple.
Following on my previous post related to the privacy paradox, today I’m interested in discussing a curious social media related behavior that I’m calling the trust paradox.
In a post Cambridge Analytica world, why are people still using social media platforms like Facebook and Instagram? Despite the fact that people threatened to leave the social network in droves after the data breach was revealed, most people actually stayed on and things returned to normal. Why is this the case?
Social media scholars have identified a phenomenon called the privacy paradox that can help to explain this behavior. Put succinctly, the privacy paradox refers to the fact that though people state they do not intend to disclose their personal information online, they do so anyway; or the fact that though people say they do not trust that their information will be private online, they still end up disclosing a large amount of personal information on social networks.