Tribes

Quick, what do Donald Trump, Crossfit, and FanExpo have in common?

A man lifting a very heavy barbell loaded with weight
345, Grinnin’ by Travis Isaacs, available from Flikr:https://flic.kr/p/batZUR

No, it’s not a rugged devotion to protein, cool outfits, weird hair or comic book villains – although any of these would have been a good guess.

Actually, it’s that all of these have benefited, in a digital age, from the rise of tribes.

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Tribes

Never Gonna Give You Up: Creating a Musical Experience in a Digital Age

The music industry has been feeling the curse of digital communication technologies as a result of music streaming services such as Spotify (or even YouTube, which is a popular way of accessing music, with or without video). Streaming services pay very little – fractions of pennies, in fact, back to the musician when songs are played. And this year, the closure of HMV has shown us that there is no longer a market for physical recorded music. In fact, even the purchase of individual songs on iTunes has become less relevant as a result of streaming. In my private sector consulting work, I often coach independent musicians about how they might survive, and even thrive in a world where they cannot make money from their original product, and I think we can draw inspiration from this in the most unlikely of places: Tough Mudder – a fitness brand that is optimized for the digital age.

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Never Gonna Give You Up: Creating a Musical Experience in a Digital Age

Words Matter, Or Let’s Stop Naturalizing Tech Development

It’s become such a regular turn of phrase, we don’t even think twice about using it:

  1. From an old Forbes article: “How Google Search Results Will Evolve Throughout 2015
  2. From Social Media Today: “Facebook Continues to Evolve Facebook Live, Announces New Tools
  3. From Government Technology Magazine: “Twitter, Uber, Plan to Further Evolve Their Civic Engagement Strategies
  4. Even in TED talks: “Kevin Kelly: How Technology Evolves
  5. And I could go on and on, the examples being seemingly endless…

 

Do you see it?

Continue reading “Words Matter, Or Let’s Stop Naturalizing Tech Development”

Words Matter, Or Let’s Stop Naturalizing Tech Development