Climate Change Through the Lens of Communication

There are currently over 500 wildfires burning in my home province of British Columbia, Canada. At the same time, Toronto, Ontario is experiencing floods due to heavy August rainfall. Around the world, extreme weather events seem to be becoming more common place. California, like BC, is experiencing wildfires, Sweden’s reindeer are starving after a severe drought, and Hawaii is in the path of a hurricane, just to name a few examples.

Texas Wildfires by DVIDSHUB. CC-BY-2.0. Available from Flickr: https://www.flickr.com/photos/dvids/5664238595

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Climate Change Through the Lens of Communication

21st Century PR: When All Else Fails, Pretend You’re a Journalist

Despite all the wailing and gnashing of teeth about fake news, biased journalism, and journalists as “very bad people“, the very people complaining the loudest about the press seem to be those who are most adept at manipulating it. Take for example, the current President of the United States, who employs a combination of direct to consumer social media tactics, and also maintains strong relationships with non-professiona,l we-cannot-really-call-them (cough cough) news organizations like infowars, in order to perform the idea of news while supplanting the actual purpose entirely.

A yellow plastic fish caught in a net hangs against a grey cubicle wall
“Fake fish, fake lomo” by Patrick Fitzgerald. CC-BY 2.0. Available from Flickr: https://www.flickr.com/photos/barelyfitz/34407290

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21st Century PR: When All Else Fails, Pretend You’re a Journalist

Is your content bot or not?

According to a recent report by the Pew Research Center that I, ironically enough learned about because it was shared on Twitter, “an estimated two-thirds of tweeted links to popular websites are posted by automated accounts” also known as bots.

Automated accounts post the majority of tweeted links to popular websites across a range of domains

Two thirds.

To me, this means three things:

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Is your content bot or not?