Pop quiz: What do climate change and social media privacy have in common?
If you said, “a distracting and inaccurate focus on individual actions” you’re correct! Congratulations! Pat yourself on the back and pour yourself a congratulatory beer, glass of wine, coffee, or soda.
Note: This post is for Laura, by request – hi Laura!
Note 2: This post is far more philosophical than I normally go, but I thought, what the heck, why not have fun with it?
Your online Shadow.
Everyone has one. Even if you take care to not use platforms like Facebook, it’s highly likely that you have a shadow profile following you around the internet.
Platforms like Facebook and Google do it best. They collect all the data you and your friends or colleagues give them when you use their free services (But Google maps is SO CONVENIENT!) and they combine that with collected data about the other sites you visit (even after you log out) or where you’re logging in from, or whether you’re on a mobile device or a computer. They combine all of this data, and start to make predictions about you, which are either confirmed or adjusted depending on your online habits, and the habits of those you are connected to. This is precisely why so many people think their phones are secretly listening to them – and then delivering ads based on something they said. Your phone is not listening to you. It’s more troubling than that. Your shadow profile has revealed your secrets (she’s not very discrete!).