Note: This post is for Laura, by request – hi Laura!
Note 2: This post is far more philosophical than I normally go, but I thought, what the heck, why not have fun with it?
Your online Shadow.
Everyone has one. Even if you take care to not use platforms like Facebook, it’s highly likely that you have a shadow profile following you around the internet.
Platforms like Facebook and Google do it best. They collect all the data you and your friends or colleagues give them when you use their free services (But Google maps is SO CONVENIENT!) and they combine that with collected data about the other sites you visit (even after you log out) or where you’re logging in from, or whether you’re on a mobile device or a computer. They combine all of this data, and start to make predictions about you, which are either confirmed or adjusted depending on your online habits, and the habits of those you are connected to. This is precisely why so many people think their phones are secretly listening to them – and then delivering ads based on something they said. Your phone is not listening to you. It’s more troubling than that. Your shadow profile has revealed your secrets (she’s not very discrete!).
In recognition of the Canadian winter and the polar vortex, today I’m going to use the concept of wind chill to discuss science communication.
Recently, a 2016 article by Vox has been popping up in my social media feeds. TItled Wind chill is a terrible, misleading metric, it discusses how, over the years, a wind chill index has been replaced by the concept of a temperature equivalent, and it argues that this temperature equivalent obscures as much about the weather conditions as it reveals. The article goes on to suggest that we do away with wind chill altogether, and instead adopt more accurate metrics of the temperature, such as the Universal Temperature Climate Index.
With COP24 coming to a close at the end of this week, climate change has been relatively newsworthy which likely means that people are more likely to use their favorite search engine to search for information related to climate change. In a recent survey by the Association for Canadian Studies, Canadians reported that they believe the Internet makes them smarter, and they feel they do not have to remember facts or events because they can so easily search them online.
But is it wise to trust search engines as information sources? A growing number of critical information scholars, including Safiya Noble would say otherwise. In honor of COP24, I decided to test the two most popular search engines on the topic of climate change. I entered “climate change is” into both Google, Yahoo and Bing and took screen capture images of their suggested searches. The differences were very interesting.
Every day we read headlines about the pending new industrial revolution. Robots will replace most blue collar workers, and soon AI threatens many stable white collar jobs in fields such as accounting, law, or even teaching. While this revolution still has of yet to come to pass, and while AI still requires further development before it is ready to replace human knowledge workers, it is becoming evident that the workforce is at least changing, and thus we must also adapt, to thrive in the coming economic environment. In a world where information is available at the touch of a smartphone button, specific knowledge or skills are becoming less relevant, and instead we all need a range of traits, or behaviors that will allow us to work with new technologies and each other while the world changes around us. Soft skills are becoming more important than ever. But drilling down, specific soft skills will be much more valuable than others in an increasingly digitized and technologized economy. In this post, I’ll discuss 4 important soft skills that will help people to survive, and even thrive in the new (and future economy) no matter what other specific knowledge is required. They are: adaptability, networking, resilience, and lifelong learning. I’ll address each of these in turn, along with some advice on how one might build these skills. Continue reading “How to Survive in the New (Future) Economy”→
The music industry has been feeling the curse of digital communication technologies as a result of music streaming services such as Spotify (or even YouTube, which is a popular way of accessing music, with or without video). Streaming services pay very little – fractions of pennies, in fact, back to the musician when songs are played. And this year, the closure of HMV has shown us that there is no longer a market for physical recorded music. In fact, even the purchase of individual songs on iTunes has become less relevant as a result of streaming. In my private sector consulting work, I often coach independent musicians about how they might survive, and even thrive in a world where they cannot make money from their original product, and I think we can draw inspiration from this in the most unlikely of places: Tough Mudder – a fitness brand that is optimized for the digital age.