Snapchat: Putting the media back in social media

Today, Snap CEO Evan Spiegel announced in a CNBC interview that Snapchat has a plan to fact check political ads in an effort to curb misinformation problems currently plaguing many social media sites. Snap will not run ads that its fact checkers have determined are fake, and they’ve banned “political advertising that intends to mislead, deceive, or violate the company’s terms of service”. For those who have been following along, this represents a sharp departure from Facebook’s recently stated policy of allowing all political advertising to run without the hassle of fact checking, as a means of promoting what they say is free speech on the platform. And last week, Twitter announced a sort of middle ground political ad policy in which certain advertisers are banned and issue ads are strictly governed.

 

 

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Snapchat: Putting the media back in social media