Brief Description:
Mixed methods are employed when you use multiple methods to collect your data.
For more on mixed methods you can jump ahead to Chapter 3: Collecting data –Mixed or Multi Methods.
Strengths:
- Allows you to verify findings across different data collection methods.
- Allows you to collect both generalizable data from a broad population and also richer data from a subgroup.
- Allows you to identify themes using one approach and then explore those themes via a different approach.
- Increases the trustworthiness of your data.
Challenges:
- Adds complexity to your research design.
- Adds time to the process – may not work if a quick turnaround is required.
Knowledge Self Test:
Think of an issue for which you’d like to learn more about what the public thinks or feels. Which method would you use to consult the public on this issue, and why? There are probably many different “right” answers to this question – your choice will depend on the data you want to collect, the amount of time you have to analyze it, and the public that you will be working with.
Congratulations, you’ve made it to the end of Chapter 1!