This chapter provides an overview of the different methods commonly used to assess public opinion. By the end of this chapter you will be able to answer the following questions:
- What is public opinion research and why are qualitative methods useful for understanding public opinion?
- Why you might choose one type of research (or multiple types) over another when trying to understand or assess public opinion.
There are two sections in this chapter. Click on the links below to access them separately, or click next at the bottom to proceed in order.
- What is Public Opinion Research?
- Strengths and Challenges of Different Approaches to Understanding Public Opinion