Brief Description:
Interviews can be one-on-one or group-based. They involve asking respondents a series of questions, many of which are open ended (though closed questions can also be used).
For more on interviews and interview question design you can jump ahead to Chapter 3: Collecting data – Interviews.
In Person Interviews – Strengths:
- Allows you to get very rich data from each participant.
- Allows you to collect verbal as well as nonverbal cues.
- Ensures every participant has equal ability to speak.
In Person Interviews – Challenges:
- Very time consuming data collection.
- Transcription and analysis also difficult/time consuming.
Email Interviews – Strengths:
- Allows you to get rich data from each participant.
- Does not require transcription.
Email Interviews – Challenges:
- Does not allow the recording of non verbal cues.
- May require a large amount of follow up.
- May be more difficult to get responses due to email overload.