If done thoughtfully, communicating your science can be a good way to make it more accessible for a larger number of people. This presentation from the closing keynote at the 2015 Advancing Research and Scholarship Conference in Philadelphia PA, makes a case for how moving beyond open access to broader scholarly communication is a way to open up science. According to this keynote, science communication helps to improve the accessibility of science by:
- allowing science to reach new and extended audiences
- making researchers and their research more approachable
- increasing the impact of research via enhanced cultural and community connections
- Providing tools that are usable by diverse audience groups
Click through the entire presentation below, or access it at this link on SlideShare to learn more.
https://www.slideshare.net/moefeliu/public-communication-of-research-broadening-open-access
As a researcher, you probably believe that science grows when others can build on it. The best way of getting others interested in your science is to communicate it as widely as possible. This is particularly important in a world where many issues are interdisciplinary. Opening up your science and making it accessible allows people from other fields to understand your work, and this may result in entirely new avenues for collaboration and discovery.
Accessible communication does the following:
- Avoids jargon and long sentences
- Uses metaphor or analogy to make points more clear
- Uses direct writing, making use of the active voice
- Personalizes the communication to the background and values of the audience
- Finds ways to speak to different communities
- Offers the communication in a wide variety of formats
In the next few pages, you’ll learn, in turn: writing tips, followed by personalization, and then finally, multi-media accessibility.
>>Next: ACCESSIBLE WRITING TIPS
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