It is important to think about your platform when putting together content. In other words, even though many social networks do support various media formats (such as images, video, and text), you don’t want to post the same thing to more than one platform. Instead, it’s better to tailor your approach for the different platforms you have chosen to be on.
As you learned in the previous section, you can choose a platform based on where your desired audience is, or you can choose a platform based on the kind of content you are most interested in producing. In this section, you will learn more about the best practices for posting on different content platforms. It will discuss the following:
- Creating Your Website
- Blogging
- Visual Content
- Video Content
- Podcasting
- Social Media Platforms: A Brief Overview
- Emerging Platforms – WeChat, TikTok and Spotify
- Post Timing and Frequency: When and How Often to Post