Tribes

Quick, what do Donald Trump, Crossfit, and FanExpo have in common?

A man lifting a very heavy barbell loaded with weight
345, Grinnin’ by Travis Isaacs, available from Flikr:https://flic.kr/p/batZUR

No, it’s not a rugged devotion to protein, cool outfits, weird hair or comic book villains – although any of these would have been a good guess.

Actually, it’s that all of these have benefited, in a digital age, from the rise of tribes.

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Tribes