In this chapter, you will learn the following:

• How to choose between different platforms when deciding where to communicate your science
• How to best tailor your message for different digital media
• How to plan ahead, and judge the success of different online communication efforts
• What the current and emerging trends are in online communication
• How to navigate the world of content and copyright online
• What to do if you experience online harassment while communicating your science

Click on each link below to explore a topic, or you can work through the topics in order by clicking >>Next when you get to the bottom of each page.

1. Why Use Social Media to Communicate Your Science?
2. Planning ahead: Social listening
   1. Planning ahead: Creating a Content Calendar
3. Content Curation: How it Can Help You Keep the Conversation Going
4. Social Media Trends: How to Stay Current in a Changing Field
   1. Choosing Your Platforms
5. Tailoring Your Approach for Different Platforms
   1. Websites
   2. Blogging
   3. Visual content
   4. Video content
   5. Podcasting
   6. Social media (fantastic platforms and where to find them)
   7. Emerging platforms (platforms to watch)
   8. Post timing and frequency
6. Copyright and the Creative Commons
7. Online Harassment and You: Staying Safe Online

>> Next: WHY USE SOCIAL MEDIA? 

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